Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

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Megatrends in Vietnam

7/17/2019

Euromonitor International Bio

Out of Euromonitor's eight focus megatrends, three are the most important when examining the consumer market in Vietnam: Experience More, Connected Consumers and Premiumisation. Vietnam is in the midst of a healthy economic growth, and business owners can leverage these megatrends to take advantage of Vietnam's rising middle class, urbanisation and population aging.