Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
Wound care in Algeria continues to register positive volume and value growth in 2024, supported by demographic factors and lifestyle trends. However, the growth remains modest, primarily because the category consists of basic products such as…
The prevalence of overweight and obesity is increasing rapidly both globally and in Algeria in 2024. This trend is driving the demand for weight management and wellbeing products. Algerian health experts have noted a steady rise in the number of…
The demand for vitamins in Algeria is witnessing solid growth in 2024, driven by increasing consumer awareness of the importance of optimal nutrition and immune health. Despite this rising interest, vitamins are still not perceived as essential…
Travel in Morocco is set to register another positive performance in 2024. Growth in total current value sales is projected to fall below that recorded in 2023, as are the rates at which the numbers of inbound arrivals, outbound departures and…
While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The…
In 2024, sports nutrition continues to register positive growth, driven by the increasing availability of these products in Algeria. However, demand remains limited to bodybuilders and serious athletes, as sports nutrition is primarily perceived as…
Despite the ongoing economic downturn and the significant impact of the pandemic on purchasing power, paediatric consumer health remains one of the fastest-growing categories in Algeria in 2024. Algerian parents, even those facing financial…
Lagos and Abuja are Nigeria’s most economically vibrant cities, while Abuja holds the highest potential for future economic growth in terms of GDP growth. However, challenges for the country’s cities will persist in the near term due to the…
With inflationary pressures having eased somewhat and travel flows normalising in the wake of the rebound from the pandemic, overall current value sales growth for lodging in Morocco in 2024 is set to fall well below that recorded in 2023. An…
In 2024, herbal/traditional products in Algeria continues to see positive growth, largely driven by herbal/traditional cough, cold, and allergy (hay fever) remedies. This segment remains the largest product area within the category, as an increasing…
The digestive remedies category continues to perform well in Algeria in 2024, largely driven by traditional dietary habits and the busy lifestyles of consumers. Healthy lifestyle and nutrition trends are not yet well developed in the country, which…
Although awareness of dietary supplements is increasing in Algeria, adoption remains limited in 2024. Culturally, Algerian consumers prefer to rely on home-made and natural remedies over supplements, which are not yet seen as essential healthcare…
The incidence of common dermatological problems in Algeria is rising in 2024, driven by favourable demographic trends such as a growing older population and relatively high, though gradually declining, birth rates. These factors are further supported…
In 2024, all categories of dairy products and alternatives in Angola continue to face obstacles amid inflationary pressures on production, transportation and product prices. Nonetheless, still high birth rates, population growth, urbanisation, modern…
The habit of self-medication continues to fuel healthy growth in cough, cold, and allergy (hay fever) remedies in Algeria in 2024. As a result, the outlook for the category remains positive, with most product segments experiencing consistent…
Consumer health in Algeria faces significant challenges in 2024 due to soaring inflation rates that have impacted local production costs and caused disruptions in the import market. The sharp rise in unit prices, driven by inflationary pressures, has…
Online booking sales in Morocco are set to grow faster than offline sales in current value terms in 2024. This is partly because the former are increasing from a lower base, but also reflective of the long-term shift towards digitalisation across the…
Demand for analgesics in Algeria continues to grow steadily in 2024, albeit at a slower pace, with consumer preferences largely limited to acetaminophen, aspirin, and combination products. Most Algerians use analgesics only on an occasional basis.…
Despite a slowdown in the rates at which the numbers of arrivals, departures and domestic trips are rising as the post-pandemic travel boom comes to an end, airlines in Morocco is poised to record improved results in terms of growth in passenger…
In 2023, traditional family households drove the domination of the couples with children household type in Angola, despite a falling birth rate. By 2028, these households are expected to decrease slightly, with single person households rising the…