In 2023, Cambodia's alcoholic drinks industry, particularly beer, has been thriving amidst a growing economy. Beer remains a favourite among Cambodians, with both local and international brands enjoying widespread popularity.
In 2023, the popularity of alcoholic drinks in Cambodia, especially beer, remained high, driven by its integral role in social gatherings and celebrations. Communal drinking is a common practice, with Cambodians enjoying both local and international beer brands.
Attitudes towards alcohol consumption in Cambodia are mixed and constantly shifting. There is an established culture of drinking among men, with men often drinking heavily when socialising.
In 2023, Cambodia's economic landscape saw significant growth, with a GDP expansion of 5%. This uptrend was underpinned by various factors, including robust domestic political stability, the resurgence of the tourism industry, heightened investments, and the favourable impact of free trade agreements on the nation's exports.
Cambodia has made remarkable progress in developing logistics and infrastructure essential for alcoholic drinks. Investments in transportation networks, including roads and ports, have improved distribution channels, complemented by the rise of modern retail outlets.
In 2023, Cambodia grappled with ongoing discussions surrounding the draft alcohol law, particularly regarding the establishment of a minimum legal age limit for alcohol consumption. These deliberations have been protracted, largely influenced by the substantial revenue generated from alcohol taxes, which represent a significant source of income for the government.
There is no change at all in taxation in 2023.
The forecast period is expected to see alcoholic drinks record similar growth to that seen over the review period, prior to the pandemic that is. Sales growth is expected to be underpinned by post pandemic recovery and the expansion of the crucial mid-income urban consumer group.
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks research and analysis database.
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