london
English
Ali is Head of Practice for Innovation, leading Euromonitor’s research on corporate innovation strategy and new product launches, and understanding the consumer behaviour, attitudes and shifting trends driving innovation.
Ali's remit necessitates pan-industry expertise, looking at the impact of consumer trends on a diverse range of industries and categories, across multiple national markets. She has worked in research for more than 25 years, with experience spanning across consumer and service industries globally. This brings her extensive knowledge and expertise in research and analysis, producing compelling, consumer-focused strategic content, and working with clients to inform and support strategic thinking.
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
CHOCO TEC is the industry congress for the chocolate industry. As a source of inspiration for new product ideas and processes the event will help you to find out about new trends and market developments and to expand your expertise.
Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.