On-trade sales are set to see a continuation of the decline that has been underway since before the pandemic, thus failing to recover to pre-pandemic levels by the end of the forecast period. This trend will be underpinned by the reduced availability of Asian speciality drinks in foodservice channels.
The Indonesian market is expected to see new entrants in Asian speciality drinks during the forecast period, with the intensification of competition requiring manufacturers to work harder to differentiate their product offerings. In combination with growing competition from products from other soft drinks categories, this is set to drive an increase in investment in product innovation.
Cup packaging, PET bottles and metal beverage cans will remain the most popular pack types for Asian speciality drinks during the forecast period. Unlike other soft drinks product categories, Asian speciality drinks will retain a considerable sales contribution from metal beverage cans because of the leading brands in the landscape: Larutan Cap Kaki Tiga, Larutan Cap Badak, and Adem Sari are predominantly available in metal cans.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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