Australia

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The economic downturn, cost-of-living pressures, higher interest rates and resultant slowdown in consumer spending has finally impacted demand for premium and luxury cars in Australia. General market deliveries declined for the first time in June…

While retail value sales of designer apparel (ready-to-wear) in Australia continue to rise in 2024 (to reach AUD2.7 billion), retail volumes are fairly flat. Men’s designer apparel retail value sales growth (7%) is outpacing that of the women’s…

Retail value sales of luxury goods in Australia are notably slowing in 2024 compared to the double-digit growth rates of the previous two years. Nevertheless, growth is largely driven by premiumisation, as discerning shoppers become even more finely…

Fine wines/champagne and spirits in Australia is registering low but positive retail value growth in 2024, while volumes remain flat, continuing the general trend of “less but better” across alcoholic drinks. This benefits the sale of premium and…

As wealthier consumers increasingly prioritise the pursuit of richer and more authentic experiences, instead of the acquisition of material objects, experiential luxury in Australia continues to register a robust performance in 2024. In part a…

In 2023, several major trends were impacting the packaging industry in Australia. This includes aligning solutions with the increasing emphasis on sustainable packaging materials, waste reduction and convenience. The rise of e-commerce in Australia…

In 2024, sweet spreads in Australia is experiencing low retail volume growth of 1%, but higher value growth of 5%. The category is not particularly benefiting from the trend of greater meal preparation at home, largely because Australians are…

In 2024, the trend of home meal preparation continues to drive the solid performance of staple foods in Australia, including for categories such as rice, pasta and noodles, and shelf stable seafood. Many of these categories are experiencing…

As consumers continue to prepare more frequent meals at home in 2024, there is a noticeable increase in demand for sauces, dips and condiments in Australia. This trend is particularly influencing demand for cooking and table sauces, herbs and spices,…

Retail demand for rice, pasta and noodles in Australia continues to strongly grow in 2024. This growth is largely attributed to the ongoing financial pressure on local consumers, leading to more frequent home cooking as a cost-saving measure. A…

Following on from the previous year’s trend, the average unit price of processed meat, seafood and alternatives to meat in Australia continues to rise, driving up value sales. Nevertheless, retail volumes are also rising, primarily due to the…

Processed fruit and vegetables in Australia continues to record solid retail value and volume growth rates in 2024. As Australians continue to face high living costs, they are increasingly cooking at home and prioritising value in their purchases.…

Despite a rise in the average unit price, retail demand for meals and soups in Australia continues to grow across the category, with chilled ready meals, food kits, and prepared salads particularly strong performers. Local consumers are reducing…

In 2024, value sales of edible oils in Australia are experiencing strong growth, primarily driven by the significant unit price increase of olive oil. This type of edible oil has long been regarded as a healthy choice among Australian consumers, and…

In 2024, cooking ingredients and meals in Australia is experiencing solid retail volume growth as consumers focus on preparing meals at home. With the high cost of living and tightened consumer budgets, many Australians are turning to home cooking as…

Retail volume sales of breakfast cereals in Australia remain stable, but growth is flat in 2024, with weak performances by flakes, children’s breakfast cereals, and hot cereals. Despite Australia's growing population, per capita consumption of…

Retail volume sales of baked goods in Australia remain fairly flat in 2024, with bread, the largest contributor to overall demand in the category, experiencing a marginal decline compared to the previous year. This is largely being driven by…

Wound care in Australia is a largely mature category, with the most significant shifts in consumer behaviour noted during pandemic-related lockdowns followed by the resumption of regular lifestyles. With sport and physical activities returning to…

Weight management and wellbeing in Australia is struggling, despite the rising obesity rates in the country. According to the Australian Bureau of Statistics (ABS), 65.8% of Australian adults were overweight or obese in 2022. This proportion has…