Baby food in South Korea is expected to demonstrate retail current value growth over the forecast period, despite the less promising outlook for the birth rate. This growth can primarily be attributed to the increasing demand for prepared baby food.
Milk formula in South Korea is not projected to experience promising growth over the forecast period, primarily due to the persistent decline in the birth rate, which remains a significant constraint to sales of baby food in the country. This demographic crisis will affect both domestic and imported brands, but domestic brands are expected to encounter additional challenges due to a shift in consumer behaviour.
Retail e-commerce has long been the primary distribution channel for baby food, even before the COVID-19 outbreak, although the pandemic further accelerated its growth, which has since eased slightly. For imported brands, some young parents exhibit a strong preference for products directly imported from the country of origin, even if it is the same brand available in the domestic market.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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