Over the forecast period, plastic pouches are expected to be recording growth in China’s beauty and personal care market, particularly as refill packs in categories like bath and shower. This is a strategy adopted by leading brands in an attempt to reduce packaging waste.
After the declines seen in colour cosmetics packaging unit volumes in 2020 and 2022 due to COVID-19 restrictions like lockdowns, this category is expected to see positive growth over the forecast period as consumers venture out more in the coming years. This expected unit volume sales growth will benefit the two leading pack types in the category – speciality cosmetics containers and folding cartons.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care Packaging industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beauty and Personal Care Packaging
This is the aggregation of baby care, bath & shower products, deodorants, hair care, colour cosmetics, men's grooming products, oral hygiene, perfumes & fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care Packaging research and analysis database.
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