The growth in inflation during 2023 positively impacted volume sales of bleach, prompting many households to prioritise cost-effective cleaning alternatives, including traditional options such as bleach. Nevertheless, bleach is expected to continue to see dynamic growth over the forecast period, with double-digit volume increases anticipated in every year of the forecast period due to its low price.
Due to the rising costs of raw materials and shipping/freight expenses, the prices of home care products in the Philippines are expected to continue their upwards trajectory. However, the same pricing trend cannot be anticipated within bleach, in which prices are expected to fall, unlike other home care products.
Along with the multifunctional purpose of bleach in the Philippines, more companies are offering bigger pack sizes of such products. These allow more flexibility for consumers to use the product not just for laundry, but also for disinfection and surface cleaning.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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