Colombia

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Economic instability and household budget concerns led to fluctuations in retail demand during 2024, dampening purchasing power and shaping consumer purchasing habits. Consequently, the staple food landscape experienced a decline in retail volume…

In 2024, rice, pasta, and noodles benefited from an increasing preference for home cooking due to the rising cost of living and stable prices during the reviewed period. Despite the cost-effectiveness of larger packs, consumers continue to prefer…

The impact of inflation has been notable across various product areas, especially in processed meat and processed poultry, both experienced a decline in retail volume while still achieving healthy growth in current value terms. In contrast, the…

Consumption of processed fruits and vegetables has declined in 2024, primarily due to rising prices that have seen two-digit growth over the review period. Many consumers perceive fresh produce as tastier and more healthful compared to frozen or…

The breakfast cereals landscape underwent changes in 2024, driven by intensified competition from private labels and competition from alternative breakfast options, including bread. Retailer-affiliated private label lines have gained substantial…

The baked goods industry faced significant challenges due to sharp increases in raw material, labour, and energy costs, resulting in a substantial reduction in profit margins in 2024. This led to a staggering 30% decline in production and sales for…

In 2024, sweet spreads in Colombia enjoyed stronger current value growth than volume growth, which experienced a slight decline due to price rises in the category.

Sauces, dips and condiments enjoyed overall moderate growth in Colombia in 2024. However, as of 1 November 2023, taxes applying to both sugary drinks and industrially ultra-processed foods came into force in Colombia. This includes food and drink…

Demand for ready meals in Colombia continued to enjoy moderate growth in both retail current value and volume terms in 2024 as local consumers increasingly sought convenient meal solutions that catered to their lifestyles and require minimal…

In Colombia in 2024, the increased cost of living is encouraging many local consumers to cook at home more often, driving the demand for edible oils, which have seen a significant reduction in price. This is something that is expected to continue in…

The effects of inflation and the general economic crisis are still evident in Colombia in 2024. This is reflected in an increase in current value growth across categories within cooking ingredients and meals. However, many categories are also…

In 2023, glass bottles solidified its position as the leading pack type for alcoholic drinks in Colombia, gaining further volume share, particularly in beer, other spirits and fortified wine and vermouth. Colombians have a longstanding cultural…

Wound care in Colombia suffers as the majority of consumers do not consider these products to be essential items, and they typically do not include them in their regular grocery purchases. Items like sticking plasters and adhesive bandages, gauze,…

Over 2024, all significant categories of weight management and wellbeing in Colombia are projected to see further strong declines in retail volume sales. In retail current value terms, as in 2023, only supplement nutrition drinks is expected to post…

Overall, retail volume sales of vitamins in Colombia are projected to continue to decline in 2024, albeit at a slower rate than in the previous three years of the review period. The downward trajectory in demand is underpinned by a fragile economy,…

Despite the economic turbulence in the market, sports nutrition in Colombia is projected to register further strong retail current value growth over 2024. While inflationary pressure on prices spurs this performance, protein/energy bars and sports…

Over the review period, sleep aids in Colombia experienced rapid retail volume and current value growth, with some fluctuation. In 2024, retail volume and current value sales are projected to post their fastest increases since 2020, when the onset of…

Paediatric consumer health in Colombia has progressed over the review period. Despite projected declines in retail volume sales in some categories in 2024, market sizes are generally higher than at the start of the review period. Paediatric…

The demand for NRT smoking cessation aids in Colombia continues to fall, with a second consecutive year of retail volume sales decline projected for 2024. However, retail volume sales are set to drop only slightly in 2024, while strong price…