Household debt in Thailand is a big challenge that is deterring consumer expenditure, particularly among low-income earners. According to data provided by the Bank of Thailand (BOT), credit cards and personal loans account for almost one-third of the total household debt and 80% of credit cardholders repay debt at the minimum monthly payment.
In 2023, Thailand’s household debt reached 16 trillion baht, equivalent to 90.6% of GDP.
Mortgages/housing is facing weaker real growth in 2023 with consumers putting off house moves due to lower purchasing power. The mortgage industry witnessed only a slight increase in 2023, mainly due to the high levels of household debt in Thailand and rising interest rates, which led to higher monthly instalments and tighter credit limits.
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Understand the latest market trends and future growth opportunities for the Consumer Credit industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Credit industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Credit
Non-mortgage consumer debt extended to individuals for personal or household use including installment loans and credit cards. Examples of consumer credit include auto lending, card lending, durables lending, education lending, home lending and other personal loans. Consumer credit includes both revolving and non-revolving credit.
See All of Our DefinitionsThis report originates from Passport, our Consumer Credit research and analysis database.
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