Contact lenses and solutions is expected to register robust growth in total volume and current value sales throughout the forecast period. Although an anticipated easing of inflationary pressures in Romania is likely to boost the category’s performance in the short-to-medium term, its expansion will continue to be underpinned by longer term factors.
Sustained investment in innovation and marketing activities by established manufacturers and new entrants will also support the positive development of contact lenses and solutions over the forecast period. In particular, the category is likely to profit from the growing availability of more technologically advanced products that offer greater efficacy in correcting common vision defects, are better suited to specific eye health problems and more comfortable to wear.
Given how important advice from eye health professionals is in purchasing decisions, optical goods stores is expected to remain the top distribution channel for contact lenses and solutions in Romania over the forecast period. As occurred during the review period, however, it looks set to continue losing ground to the second leading channel, e-commerce.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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