In 2023, cooking ingredients and meals has fully recovered from the destruction caused by the COVID-19 pandemic in 2020 and 2021. However, the industry now faces a new set of challenges.
Local edible oil production continues to decline in 2023, leading to an increased necessity to import and meet the deficit demand. Likewise, global supply constraints of edible oils, coupled with heightened imports, have led to raised unit prices, namely in edible oils, rendering them unaffordable for a majority of consumers.
In Tanzania, packed food is considered to be both unhealthy and expensive, but demand for it is nonetheless increasing among more affluent local consumers. Most local consumers still buy unpackaged cooking ingredients from traditional retailers.
Disposable income level significantly influences the type of food consumers purchase. Lower-income groups mainly base their purchasing decision on price, while middle- and higher-income groups typically choose their food based on quality and taste.
In 2023, informal retail remains the most popular, comprising around 90% of the total retail landscape. This form of retailing is mainly observed in open-air markets, where a variety of counterfeit and unofficially branded products are sold on tables and floors.
Over the forecast period, Tanzania is expected to see improved socioeconomic conditions, leading to increased disposable income for consumers. This positive trend is likely to boost spending on cooking ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cooking Ingredients and Meals
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!