Croatia

Overall, yogurt and sour milk products in Croatia is expected to register positive constant value growth and moderate volume growth. Consumers continue to be price sensitive after several years of price hikes. However, a government-imposed upper…

Plant-based dairy in Croatia is expected to be one of the better performers in 2024, with both healthy constant value and volume growth. The rise in veganism and heightened awareness of health and environmental issues is leading to increasing demand…

Other dairy in Croatia is expected to register healthy value and volume growth in 2024, with cream expected to the strongest performer in terms of value sales. That being said, fromage frais continues to be the most popular products in terms of value…

Overall, drinking milk is expected to register positive value growth in Croatia, along with more muted volume growth, as continuing population decline dampens volume sales somewhat. Flavoured milk and in particular chocolate milk is expected to…

It is expected to be a stable picture for dairy products and alternatives in Croatia in 2024, with modest current value and volume growth.

Overall, cheese in Croatia is expected to register positive constant value growth and more muted volume growth, as continuing population decline dampens volume sales. Hard cheese continues to account for most volume sales. Consumers continue to be…

It is expected to be a muted picture for butter and spreads in Croatia in 2024. While current value sales is expected to rise, constant value growth is expected to minimal and volume sales unchanged. With prices continuing to rise, consumers are…

It is expected to be a muted picture for baby food in Croatia in 2024. While current values are expected to increase, constant value growth is expected to be more muted. Volume sales are also expected to be unchanged. Prices continue to rise and…

The Zagreb in Croatia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Split in Croatia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Despite aligning with the growing preference for healthier snacks, fruit snacks are expected to be among the weakest performing categories in 2024 in Croatia, with minimal volume growth. This trend is primarily driven by significant price hikes.…

The worsening financial situation in Croatia, marked by rising living expenses and food prices, has significantly impacted consumer behaviour in 2024. This has led to a surge in the popularity of private label sugar confectionery. Consumers are…

Inflation's grip on the Croatian economy continues to impact snacks in 2024. Soaring production costs and rising commodity prices have led to a significant increase in retail snack prices. While this has boosted the value of snack sales, it has also…

The year 2024 has brought challenges with rising production costs leading to a significant increase in unit prices for savoury snacks in Croatia. This trend began in 2022 and continued throughout 2023 due to soaring energy and input costs. Major…

The year 2024 has seen a significant increase in ice cream unit prices in Croatia, driven by rising input costs experienced in 2023. To maintain the perception of affordability for consumers, retailers have implemented two key strategies: reducing…

The persistent inflation and rising production costs in 2024 are significantly impacting gum sales in Croatia. As prices remain elevated, consumer spending on non-essential items like gum has seen a slight decrease. However, brand loyalty remains a…

Chocolate confectionery is expected to register solid growth in 2024, with value growth higher than volume growth as inflation has pushed prices up. The significant rise in commodity prices, production costs, and inflation in 2023 has had a…

In 2023, wine sales in Croatia experienced notable growth, primarily driven by the tourism sector. The influx of tourists significantly boosted on-trade wine consumption, particularly in coastal regions renowned for their hospitality and wine…

In 2023, the frequency of spirits consumption in Croatia saw a notable increase, as social activities both in on-trade and off-trade settings began to resemble pre-pandemic patterns. Retailers observed a heightened demand for spirits, with products…

In 2023, spirits-based RTDs continued to dominate the Croatian market, bolstered by the popularity of well-known spirit brands that serve as the main ingredients for many of these RTDs. Notable brands include Smirnoff, Absolut vodka, Bacardi and…