Sales in dishwashers are expected to continue at a healthy rate over the forecast period, in both value and volume terms, thanks to scope for further penetration due to the relative immaturity of the category. Furthermore, rising awareness of the usefulness of dishwashers and the value for money they can represent in terms of reducing water and energy usage, mean the core consumer base for dishwashers is expected to expand from affluent urban professionals to those living in rural areas of the country.
Seasonal sales, such as Black Friday, will remain relevant to sales across many consumer appliances categories, including dishwashers. Indeed, the era of economic uncertainty and inflationary pressures has made consumers more prudent in their purchasing behaviours, with many awaiting the large price drops which come with seasonal sales (eg Black Friday in November).
We expect to see further private label developments in dishwashers in Romania over the forecast period. For example, retailers such as Altex and Flanco will are expected to continue their expansion in the country and thus reach an even higher number of consumers, and this, in turn, will increase the potential of their private label ranges.
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Understand the latest market trends and future growth opportunities for the Dishwashers industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashers
A dishwasher is a device for cleaning crockery and cutlery. Freestanding models are commonly available in full-size, slimline and compact variants. Built-in machines can be fully integrated (completely hidden by a door front and have their controls at the top of the dishwasher door on the inside), semi-integrated which are covered by a matching kitchen door up to the height drawer, which are usually built in at chest height to make loading easier.
See All of Our DefinitionsThis report originates from Passport, our Dishwashers research and analysis database.
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