Positive growth is expected in dishwashing over the forecast period. Supported by hectic lifestyles and the demand for more leisure time, the continuously growing convenience trend will be driving more consumers to switch to using their dishwashers more frequently instead of washing some dishes by hand.
Migros and Reckitt Benckiser (Schweiz) AG are likely to remain the leading players in dishwashing products over the forecast period. Migros is present throughout the category with its Handy and Handymatic ranges.
Early in the forecast period, innovation within dishwashing is likely to remain limited, even though manufacturers have accustomed consumers to the regular launch of new products with added benefits (such as 6-in-one, 7-in-one or all-in-one benefits). In the context of reduced purchasing power, uncertainty and inflation, Swiss consumers are likely to buy the brands that offer the best promotions.
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Understand the latest market trends and future growth opportunities for the Dishwashing industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See All of Our DefinitionsThis report originates from Passport, our Dishwashing research and analysis database.
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