Over the forecast period, it is estimated that experiential luxury will record moderate growth in retail value terms (at constant 2024 prices) supported by the increasing number of inbound arrivals to the country and the ever-evolving offerings of luxury hotels in South Africa. Moreover, the anticipated increase in the number of affluent locals and an improvement in the local economy is also anticipated to contribute to the market expansion in the category.
Sustainability has become an increasingly important trend on a global scale and this is likely to have a growing influence on experiential luxury in South Africa. For example, the focus on the preservation of the natural environment in the country is likely to contribute to the development of unique and sustainable experiential luxury locations that have a positive impact on the local area and community.
The range of experiential luxury offerings in South Africa is expected to continue expanding over the forecast period with new luxury hotels in the pipeline. A number of them are focusing on the growing trend of wellness travel, while others are focusing on the South African wilderness.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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