Overall, retail volume sales of food preparation appliances are projected to decline over the forecast period. However, this is expected due to the ongoing drop in retail volume sales of the dominant category, blenders.
Food preparation appliances retailers are likely to continue to focus on heavy discounts, bundling and the offer of free products in an attempt to stimulate demand from local consumers over the forecast period. Increasingly perceived as non-essential and only offering one function, affordability is often the key factor in driving purchases of food preparation appliances in the Philippines.
Many Filipino consumers prefer to conduct substantial research prior to purchasing consumer appliances, including food preparation products. Therefore, brand owners are likely to continue to make use of their social media presence and online flagship stores to engage with and educate consumers regarding food preparation appliances.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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