Fresh Food in Germany

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fresh Food in Germany?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?
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Fresh Food in Germany

Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?
Table 1 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Eggs in Germany

KEY DATA FINDINGS

Egg consumption remains strong due to versatility and affordability
Eggs are a vital and cost-effective protein source amid inflation
Stable growth for eggs as consumers become aware of their nutrient-rich benefits
Organic eggs reflect consumers’ emphasis on health and sustainability
Summary 2 Major Processors of Eggs 2023
Table 15 Total Sales of Eggs: Total Volume 2018-2023
Table 16 Total Sales of Eggs: % Total Volume Growth 2018-2023
Table 17 Retail Sales of Eggs: Volume 2018-2023
Table 18 Retail Sales of Eggs: % Volume Growth 2018-2023
Table 19 Retail Sales of Eggs: Value 2018-2023
Table 20 Retail Sales of Eggs: % Value Growth 2018-2023
Table 21 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2018-2023
Table 22 Forecast Total Sales of Eggs: Total Volume 2023-2028
Table 23 Forecast Total Sales of Eggs: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Eggs: Volume 2023-2028
Table 25 Forecast Retail Sales of Eggs: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Eggs: Value 2023-2028
Table 27 Forecast Retail Sales of Eggs: % Value Growth 2023-2028

Fish and Seafood in Germany

KEY DATA FINDINGS

Multiple factors contribute to decline of fish and seafood consumption in Germany
Discounters remains most popular channel for buying fish
Sustainability and ethical sourcing can be a way to increase future fish consumption
Seafood to see varied development
Summary 3 Major Processors of Fish and Seafood 2023
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2018-2023
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2018-2023
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2018-2023
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2018-2023
Table 32 Retail Sales of Fish and Seafood by Category: Value 2018-2023
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2018-2023
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2018-2023
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2023-2028
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2023-2028
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2023-2028
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2023-2028
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2023-2028
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2023-2028

Fruits in Germany

KEY DATA FINDINGS

Retail volumes of fruits fall in 2023 due to different socioeconomic factors
Bananas, apples and oranges remain most popular fruits in Germany
Organic fruit consumption to remain of interest despite inflationary concerns
Sustainable concerns and regionality goals expected to favour fruits
Summary 4 Major Processors of Fruits 2023
Table 41 Total Sales of Fruits by Category: Total Volume 2018-2023
Table 42 Total Sales of Fruits by Category: % Total Volume Growth 2018-2023
Table 43 Retail Sales of Fruits by Category: Volume 2018-2023
Table 44 Retail Sales of Fruits by Category: % Volume Growth 2018-2023
Table 45 Retail Sales of Fruits by Category: Value 2018-2023
Table 46 Retail Sales of Fruits by Category: % Value Growth 2018-2023
Table 47 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2018-2023
Table 48 Forecast Total Sales of Fruits by Category: Total Volume 2023-2028
Table 49 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2023-2028
Table 50 Forecast Retail Sales of Fruits by Category: Volume 2023-2028
Table 51 Forecast Retail Sales of Fruits by Category: % Volume Growth 2023-2028
Table 52 Forecast Retail Sales of Fruits by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Fruits by Category: % Value Growth 2023-2028

Meat in Germany

KEY DATA FINDINGS

Meat consumption continues to decline in 2023
Pork remains most popular meat in Germany
Further decline in meat consumption over forecast period with greater focus on quality over quantity
Ethical farming methods and meat production expected to shape demand
Summary 5 Major Processors of Meat 2023
Table 54 Total Sales of Meat by Category: Total Volume 2018-2023
Table 55 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 56 Retail Sales of Meat by Category: Volume 2018-2023
Table 57 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 58 Retail Sales of Meat by Category: Value 2018-2023
Table 59 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 60 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 61 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 62 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 63 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 64 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 65 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 66 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028

Nuts in Germany

KEY DATA FINDINGS

Inflation poses challenges for nut availability and affordability
Peanuts remain most popular nut type in Germany
Health trends will drive greater nut consumption over forecast period
Climate change accelerates nut farming in Germany
Summary 6 Major Processors of Nuts 2023
Table 67 Total Sales of Nuts by Category: Total Volume 2018-2023
Table 68 Total Sales of Nuts by Category: % Total Volume Growth 2018-2023
Table 69 Retail Sales of Nuts by Category: Volume 2018-2023
Table 70 Retail Sales of Nuts by Category: % Volume Growth 2018-2023
Table 71 Retail Sales of Nuts by Category: Value 2018-2023
Table 72 Retail Sales of Nuts by Category: % Value Growth 2018-2023
Table 73 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2018-2023
Table 74 Forecast Total Sales of Nuts by Category: Total Volume 2023-2028
Table 75 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2023-2028
Table 76 Forecast Retail Sales of Nuts by Category: Volume 2023-2028
Table 77 Forecast Retail Sales of Nuts by Category: % Volume Growth 2023-2028
Table 78 Forecast Retail Sales of Nuts by Category: Value 2023-2028
Table 79 Forecast Retail Sales of Nuts by Category: % Value Growth 2023-2028

Pulses in Germany

KEY DATA FINDINGS

Peas remain one of the most popular pulses for Germans
Beans are gaining popularity in foodservice and institutions
Germany explores global flavours and culinary diversity
Protein Crop Strategy aims to enhance local production
Summary 7 Major Processors of Pulses 2023
Table 80 Total Sales of Pulses by Category: Total Volume 2018-2023
Table 81 Total Sales of Pulses by Category: % Total Volume Growth 2018-2023
Table 82 Retail Sales of Pulses by Category: Volume 2018-2023
Table 83 Retail Sales of Pulses by Category: % Volume Growth 2018-2023
Table 84 Retail Sales of Pulses by Category: Value 2018-2023
Table 85 Retail Sales of Pulses by Category: % Value Growth 2018-2023
Table 86 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2018-2023
Table 87 Forecast Total Sales of Pulses by Category: Total Volume 2023-2028
Table 88 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2023-2028
Table 89 Forecast Retail Sales of Pulses by Category: Volume 2023-2028
Table 90 Forecast Retail Sales of Pulses by Category: % Volume Growth 2023-2028
Table 91 Forecast Retail Sales of Pulses by Category: Value 2023-2028
Table 92 Forecast Retail Sales of Pulses by Category: % Value Growth 2023-2028

Starchy Roots in Germany

KEY DATA FINDINGS

Retail demand for starchy roots continues to decline in 2023
Potato consumption decreases but maintains its status in Germany
Further growth for sweet potatoes due to foodservice channel
Other roots to gain relevance as culinary cultures diversify
Summary 8 Major Processors of Starchy Roots 2023
Table 93 Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 94 Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 95 Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 96 Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 97 Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 98 Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023
Table 99 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2018-2023
Table 100 Forecast Total Sales of Starchy Roots by Category: Total Volume 2023-2028
Table 101 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2023-2028
Table 102 Forecast Retail Sales of Starchy Roots by Category: Volume 2023-2028
Table 103 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2023-2028
Table 104 Forecast Retail Sales of Starchy Roots by Category: Value 2023-2028
Table 105 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2023-2028

Sugar and Sweeteners in Germany

KEY DATA FINDINGS

Following declines, retail demand for sugar stagnates in 2023
Sweeteners diversify and gain share value from sugar as substitutes
Lifestyle and culinary habits to be an obstacle for sugar and sweeteners
Alternative sugars to shape consumption trends over the forecast period
Summary 9 Major Processors of Sugar and Sweeteners 2023
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2018-2023
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2018-2023
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2018-2023
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2018-2023
Table 110 Retail Sales of Sugar and Sweeteners: Value 2018-2023
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2018-2023
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2018-2023
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2023-2028
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2023-2028
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2023-2028
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2023-2028
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2023-2028
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2023-2028

Vegetables in Germany

KEY DATA FINDINGS

Retail volumes of vegetables marginally decline in 2023
The most consumed vegetables in Germany remain stable
Organic vegetables set to regain consumers’ interest once inflation eases
Appeal of sustainability expected to be key for vegetables in Germany
Summary 10 Major Processors of Vegetables 2023
Table 119 Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 120 Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 121 Retail Sales of Vegetables by Category: Volume 2018-2023
Table 122 Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 123 Retail Sales of Vegetables by Category: Value 2018-2023
Table 124 Retail Sales of Vegetables by Category: % Value Growth 2018-2023
Table 125 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2018-2023
Table 126 Forecast Total Sales of Vegetables by Category: Total Volume 2023-2028
Table 127 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2023-2028
Table 128 Forecast Retail Sales of Vegetables by Category: Volume 2023-2028
Table 129 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2023-2028
Table 130 Forecast Retail Sales of Vegetables by Category: Value 2023-2028
Table 131 Forecast Retail Sales of Vegetables by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Fresh Food

  • Eggs
    • Crustaceans
    • Fish
    • Molluscs and Cephalopods
    • Apples
    • Banana
    • Cherries
    • Cranberries/Blueberries
    • Grapefruit/Pomelo
    • Grapes
    • Kiwi Fruit
    • Lemon and Limes
    • Oranges, Tangerines and Mandarins
    • Peaches/Nectarines
    • Pears/Quinces
    • Pineapple
    • Plums/Sloes
    • Strawberries
    • Other Fruits
    • Beef and Veal
    • Lamb, Mutton and Goat
    • Pork
    • Poultry
    • Other Meat
    • Almonds
    • Coconuts
    • Peanuts (Groundnuts)
    • Pistachio
    • Walnuts
    • Other Nuts
    • Beans
    • Peas
    • Other Pulses
    • Cassava
    • Potatoes
    • Sweet Potatoes
    • Other Roots
  • Sugar and Sweeteners
    • Cauliflowers and broccoli
    • Maize
    • Onion
    • Tomatoes
    • Other Vegetables

Fresh Food

Fresh Food refers only to fresh uncooked and unprocessed foods (packaged and unpackaged). Packaged sugar products and natural sweeteners (e.g. brown sugar, table sugar, molasses) are also included. For Fresh Food, we research total sales across distribution channels including retail, foodservice and institutions. For a selected 18 markets, we have a breakdown of total fresh food sales according to the following formats: • Retail • Foodservice sales • Institutional sales Retail Retail sales is defined as sales through all legal establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. Retail sales excludes sales to hotels, restaurants, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition excludes the purchase of food products from foodservice outlets for consumption off-premises, eg grilled chicken/meat/fish bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. We estimate sales through the following channels: Modern Grocery Retailers • Supermarkets • Hypermarkets • Discounters • Convenience stores • Forecourt retailers Traditional Grocery Retailers • Independent small grocers • Food/Drink/Tobacco Specialists • Other grocery retailers (morning/speciality/open/wet/farmers’ markets, stalls and kiosks, etc) Non-grocery retailers • Health and beauty specialist retailers • Other non-grocery retailers Non-store retailers • Homeshopping • Internet retailing • Vending • Direct selling Foodservice Foodservice sales are defined as sales TO consumer foodservice outlets that serve the general public in a non-captive environment. In other words, this means that the foodservice volumes track sales of all fresh food going into restaurant kitchens, regardless of what the restaurant actually does with that food. Foodservice outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semi-captive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. • Retail refers to foodservice units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. • Leisure refers to foodservice units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. • Travel refers to foodservice units based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Institutional sales Institutional sales is defined as sales to captive foodservice units that serve captive populations such as in hospitals, schools, prisons, military camps, hotels, hostels, nursing homes, homes for elderly people, religious houses, etc.

See All of Our Definitions
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