Over the forecast period, gardening in China is expected to see dynamic current value growth, with double-digit increases expected every year, primarily driven by factors such as an emphasis on aesthetic appeal, Chinese customs and beliefs, urbanisation, and rising disposable incomes amongst consumers. For instance, traditions such as Feng Shui are set to drive sustained demand for gardening products such as indoor plants, and pots and planters, particularly those that enhance aesthetic appeal and align with traditional customs.
Chinese consumers tend to favour purchasing gardening products from offline channels such as home improvement and gardening stores, as well as home products stores, as these physical retail outlets offer a hands-on shopping experience, allowing them to inspect the quality and variety of products first-hand before making a purchase. In addition, many consumers appreciate the expertise and personalised assistance provided by store staff, who can offer guidance on selecting the right products and provide valuable gardening advice.
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Understand the latest market trends and future growth opportunities for the Gardening industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See All of Our DefinitionsThis report originates from Passport, our Gardening research and analysis database.
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