Georgia

Sweet spreads is expected to see current value growth in Georgia in 2024. Chocolate spreads, the largest subcategory, has continued to show positive growth in both volume and value terms during the year. The relatively low unit price growth and…

Sauces, dips and condiments is set to see current value growth in Georgia in 2024. Sauces, led by ketchup and mayonnaise, has benefited from the fact that the average price did not show strong growth rates in 2023. At the beginning of 2024, unit…

Meals and soups is set to see a significant increase in retail value sales in current terms in Georgia in 2024. Frozen ready meals’ dominance is a significant propellant for the broad spectrum of meals and soups within the country. Traditional…

Edible oils is set to see a marked fall in retail value sales in current terms in Georgia in 2024. The decrease in sunflower oil prices in Russia has continued to influence the dynamics of the sunflower oil subcategory in Georgia. Russia is the most…

Cooking ingredients and meals is set to see growth in retail sales in both volume and value terms in Georgia in 2024. In general, all categories have seen positive developments in 2024 due to a slowdown in price increases both in 2023 and in 2024.…

Low taxation and solid economic freedom raise Georgia’s appeal, but the election outcome has led to political instability and the state continues to align itself with Russia. Economic performance is set to outstrip peers, but the external sector is…

In 2024, wound care in Georgia is characterised by its maturity and limited growth potential. The market comprises both simple, inexpensive products and advanced, premium options. Increasing outdoor activities, driven by a rise in sports…

The busy lifestyles of Georgian consumers is driving an increase in the consumption of weight loss and wellbeing products in 2024. Individuals are not only seeking quicker results but are also interested in products that offer lasting effects.…

The volume sales growth of vitamins in Georgia is primarily driven by increased consumer awareness in 2024. During the Covid-19 pandemic, Georgians began to actively use vitamins, leading to a heightened understanding of their health benefits. As a…

Sports nutrition in Georgia is seeing substantial volume sales in 2024, primarily driven by increasing consumer engagement in sporting activities and growing awareness of health and fitness. Additionally, the presence of immigrants from Russia,…

Paediatric consumer health in Georgia is experiencing challenges due to a declining birth rate in 2024. In 2023, the number of births fell below 45,000, marking the lowest figure in the past 15 years. This is compounded by an annual exodus of…

In 2024, the growth of herbal and traditional products in Georgia is supported by increased consumer interest in dietary supplements and cough treatments. This growth is facilitated by a broader range of herbal and traditional options available…

Digestive remedies in Georgia continues to benefit from the significant number of Georgians who remain indifferent towards their dietary habits in 2024. While most consumers do not face severe chronic digestive issues, an increasing health…

Dietary supplements is enjoying significant volume and value growth in Georgia in 2024, driven by increasing consumer awareness. The COVID-19 pandemic prompted Georgians to actively incorporate vitamins into their routines, leading to a consistent…

Sales of dermatological products in Georgia are rising in 2024, thanks to heightened health consciousness among local consumers. The prevalence of stress-related dermatological issues is increasing, prompting greater awareness of various…

Cough, cold and allergy (hay fever) remedies is seeing robust current value growth in Georgia in 2024. Pharmacies and industry players are actively promoting the prevention of flu, increasing consumer awareness regarding preventive measures.…

Consumer health in Georgia in 2024 is being impacted by several broad factors. The exchange rate has remained stable throughout 2023 and into 2024, resulting in minimal growth in the prices of OTC products. The influx of immigrants from Russia,…

The recovery of tourism and the influx of immigrants are significantly driving the volume sales of analgesics in Georgia in 2024, with local consumers and foreigners typically exhibiting brand preferences based on their experiences in their home…

Sour milk products, including traditional matsoni, maintain their dominance in yoghurt and sour milk products in Georgia in 2024, accounting for most of volume share. The enduring traditional appeal of matsoni, deeply rooted in Georgian culinary…

In 2024, Georgia continues to see sustained growth in other dairy, particularly in the sour cream segment, which remains the dominant volume type. The enduring appeal of traditional cream products remains a key driving force behind this trend.…