Guatemala

The range of marmalade flavours available in Guatemala has grown substantially in recent years, catering to consumers who seek diverse flavour profiles and brand options. Higher-income consumers, in particular, benefit from this expanding selection,…

With Guatemalan consumers facing increasingly busy lifestyles, the demand for convenient, time-saving kitchen products is on the rise in 2024. Ready-made sauces packaged in stand-up pouches have gained popularity due to their long shelf life and ease…

Higher-income consumers in Guatemala, particularly those with access to home freezers, are increasingly seeking frozen meals that offer international flavours in 2024. These consumers enjoy exploring new cuisines, often choosing imported products to…

Given the long shelf life of edible oils, brands are capitalising on this feature by offering consumers the option to buy in bulk. In 2024, this trend is especially evident in warehouse clubs like PriceSmart, which offers significant savings on…

In 2024, price remains a crucial factor for Guatemalan consumers. Inflation reached 9.24% in 2022, according to the National Statistics Institute, and although it moderated to 4.2% in 2023, price sensitivity persists in 2024. Consumers remain…

Wound care is expected to see volume sales continue to fall in 2024, though at a slower pace than in the previous year. Sales continue to be subdued by high levels of consumer budget consciousness in a challenging economic environment, with consumers…

It is a mixed performance for weight management and wellbeing in Guatemala in 2024. Despite higher prices and persistent inflationary pressures across certain segments, there is expected to be moderate current value growth. However, constant value…

Vitamins continues to account for significant value sales in Guatemala in 2024. It is only second behind cough and cold remedies and in 2024 is expected to register the highest current value growth of all consumer health products. Following the…

Sports nutrition is expected to register moderate current value growth in Guatemala in 2024. While sports nutrition products tend to be costly, unit prices have stabilised, due in large part to improvements made in the global supply chain, especially…

Paediatric consumer health is expected to register modest current value growth, though there will be a marginal fall in constant value sales. This is similar to the review period, where paediatric consumer health products managed some modest gains in…

Herbal/traditional products is expected to perform well in Guatemala in 2024, with both current and constant value growth. These is a strong culture and history of using natural remedies and medicines to treat certain conditions or ailments and this…

Despite higher unit prices, consumers continue to purchase a variety of digestive remedies in Guatemala in 2024, in order to address issues such as indigestion, heartburn, bloating and general discomfort, often associated with eating outside of the…

While not as popular as vitamins, dietary supplements also account for sizeable value sales in Guatemala in 2024. The offerings continue to expand, both targeting specific ailments or as a preventative measure. In addition, offerings are becoming…

Current value growth for dermatologicals in Guatemala is expected to see growth in 2024, but consumers are spending cautiously in response to elevated prices in recent years and there is expected to be uneven growth across the large and diverse…

Cough, cold and allergy (hay fever) remedies are expected to register moderate current value growth, though constant value growth will be more muted, as high costs continue to hit profit margins in spite of inflation easing. These products are…

Consumer health in Guatemala in 2024 is expected to register moderate current value growth, though constant value growth is expected to be minimal. Though inflation has eased somewhat, consumers are still highly price conscious and players continue…

While in 2024, analgesics in Guatemala is expected to register current value growth, constant value sales are expected to fall, as high costs continue to hit profit margins. Acetaminophen continues to account for most value sales and is perceived by…

Yoghurt and sour milk products is expected to register both healthy current value and volume growth in Guatemala is 2024. That being said, value sales are negligible for sour milk products. Consumers are becoming more health conscious and there is an…

Overall, value sales for plant-based dairy in Guatemala remain low, and are dominated by soy drinks and other plant-based milk. That being said, plant-based dairy is expected to register the highest current value and volume growth among all dairy and…

Growth will be slightly more muted for other dairy in Guatemala in 2024, compared with other products. That being said, other dairy is a sizeable product in Guatemala, with cream, condensed and evaporated milk being popular products, with consumers…