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Home Care Packaging in Brazil

July 2024

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Overview:

Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Care Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care Packaging in Brazil report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Home Care Packaging in Brazil?
Which are the major pack types and how are they performing in Brazil?
Have there been any packaging legislative changes in the past 12 months?
How are consumption trends impacting the packaging landscape?
What are the key trends and latest product developments in packaging?
How important are sustainability and recycling to consumers in Brazil?
Where is future growth expected to be most significant?

Download Table of Contents

Home Care Packaging in Brazil - Category analysis

KEY DATA FINDINGS

2023 DEVELOPMENTS

PET jars supplant metal tins as the main pack type in gel air fresheners

HDPE bottles preferred for their versatility in laundry care packaging

Players like Unilever continue to invest in recyclable plastic packaging

PROSPECTS AND OPPORTUNITIES

Flexible plastic expected to record growth in automatic dishwashing

Metal aerosol cans expected to gain share in oven cleaners packaging

Home Care Packaging in Brazil - Company Profiles

Packaging Industry in Brazil - Industry Overview

EXECUTIVE SUMMARY

Packaging in 2023: The big picture

2023 key trends

Metal food cans the main packaging in processed fruit and vegetables in Brazil

Flexible packaging leads the way in Brazilian hot drinks

Metal beverage cans and glass bottles competing for share in lager in Brazil

Sustainable packaging takes centre stage in Brazilian bath and shower

Unilever leads the charge in recyclable plastic packaging initiatives in Brazil's home care market

PACKAGING LEGISLATION

New regulations impacting the Brazilian packaging industry in 2023

RECYCLING AND THE ENVIRONMENT

Manufacturers embrace sustainable packaging solutions to enhance circularity

The following categories and subcategories are included:

Home Care Packaging

- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
Bleach
- - Automatic Dishwashing Liquids
  - Automatic Dishwashing Powders
  - Automatic Dishwashing Tablets
  - Dishwashing Additives
- Hand Dishwashing
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
- Carpet Cleaners
- - Dryer Sheets
  - Liquid Fabric Softeners
- Laundry Aids
- - - Powder Detergents
    - - Compact Powder Tablet Detergents
      - Liquid Tablet Detergents
    - Liquid Detergents
  - Other Detergents
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
- - Cleaning Solution
  - Starter Kits/Sweepers/Sticks (Excluding Wipes)
  - Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
- In-Cistern Devices
- - Rim Blocks
  - Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam

Home Care Packaging

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

See All of Our Definitions

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care Packaging research and analysis database.

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