The market is dominated by domestic suppliers, as imports account for 12.4% of total market size in 2023. Households drive market demand, with household spending representing 81.8% of total demand in 2023. Brazil has the largest market size for household cleaning and personal care products regionally, with demand reaching USD38.1 billion in 2023. Procter & Gamble do Brasil SA is the largest company in Brazil, generating 2.4% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 9.8% of total production value in 2023. The total number of companies increases in 2023, to 36,728 units. The costs of the industry increase by 6% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 4.8% of production value in 2023, the 13th highest regionally. The industry’s exports share decreases in 2023 to 4.2% of total production output. With production value of USD16.4 billion, Brazil accounts for 37.3% of the Latin America total in 2023.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Brazil: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Brazil: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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