The market is dominated by foreign suppliers, as imports account for 54.5% of total market size in 2023. Households drive market demand, with household spending representing 83.5% of total demand in 2023. Saudi Arabia has the second largest market size for household cleaning and personal care products regionally, with demand reaching USD3.6 billion in 2023. Binzagr Lever Ltd (Unilever Arabia) is the largest company in Saudi Arabia, generating 13.6% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 20.3% of total production value in 2023. The total number of companies increases in 2023, to 807 units. The costs of the industry increase by 2.4% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 27.5% of production value in 2023, the 10th highest regionally. The industry’s exports share decreases in 2023 to 26.7% of total production output. With production value of USD2.3 billion, Saudi Arabia accounts for 17.8% of the Middle East and North Africa total in 2023.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Saudi Arabia: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Saudi Arabia: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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