Cooking ingredients and meals with specific health and wellness claims are expected to gain traction over the forecast period as local consumers increasingly explore healthier food options in the post-pandemic era. Consumers in Hong Kong are likely to keep digestive health and immune support top of mind when they make their purchasing decisions.
Driven by the continued pursuit of healthier options, there has been a surge in demand for quality, healthy edible oils. Responding to this trend, numerous premium brands have already entered the market, expanding their shelf space to cater to the increasing demand for superior, health-conscious oils.
Local consumers are becoming more conscious of the wider impact of their dietary habits, not only with regard to their health but also the environment and animal welfare. This has led to a rise in the adoption of vegan, vegetarian and flexitarian diets.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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