The results of Imperial Brands’ new strategy, aiming to consolidate its market share in its five largest combustible cigarette markets where the company has long-standing presence while gradually placing more resources on novel tobacco products to sustain growth in the long term, will determine Imperial Brands’ future performance in the tobacco industry.
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Euromonitor International's report on Imperial Brands Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Tobacco market and the global economy. Company and market share data provide a detailed look at the financial position of Imperial Brands Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Imperial Brands Plc.
Euromonitor International's company profile reports are written by our Tobacco research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
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