Sahiba Puri Senior Consultant
singapore
English, Hindi, Punjabi, Panjabi
About Sahiba
Sahiba advises clients across home products industries, on topics ranging from consumer insights and local, regional and global trends, to industry performance and outlook.
Expertise
Sahiba’s expertise and skills cover client engagement for home products, and delivering strategic research content, with a central focus on pet care and home care. She does this as the Asia Pacific regional expert, helping clients interested in this region to understand how inherent trends can be expected to impact and shape their businesses. Sahiba previously worked in the financial research industry focusing on private equity and venture capital deals.
Recently Published Work
不同年龄段宠物吃出的新“钱景”
Sahiba Puri
预计到 2024 年底，全球宠物食品市场规模将达到 1,520 亿美元。其中，成年宠物食品占 31% 的市场份额，幼猫/幼犬食品占 16%，老年食品占 12%，其余非特定年龄段的食品占 41%。鉴于宠物的饮食需求会随着年龄和生活条件的变化而变化，因此要确保宠物获得与年龄段相适应的营养。
Pet Fair SEA 2024
Sahiba Puri
Pet Fair South East Asia provides the global pet industry with a fully business-to-business partnership hub for distribution, retail, and sourcing well beyond the ASEAN region.
Innovation in Pet Care: A Convergence of Functionality, Premiumisation, and Route to Consumers
Sahiba Puri
From human-grade ingredients to novel formats and now functional benefits, innovation in pet care is becoming even more sophisticated. As the industry expands through new brands and categories, tracking new product development should be an important consideration for brand innovation strategy. With pet owners adopting a more “health first” approach, pet product innovation is increasingly going down the same route.