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Aileen is a Consultant at Euromonitor International, based in the company's Singapore office, with a focus on food, drinks, and tobacco research for Southeast Asia. She specialises in alternative foods and ingredients, food technology, nutrition and sustainability.
Aileen is an integral part of the global central project team for ingredients research. As part of this remit, she is involved in mentoring and setting up ingredients research across 15 offices. Aileen graduated with a bachelor's degree in Food Science and Technology from the National University of Singapore prior to joining Euromonitor International.
Saladplate is the official content and engagement hub for the Hospitality, Food and Beverage portfolio, part of Informa Markets.
Plant-based food demand in Asia is rooted in a long history of plant-based eating, including traditional foods such as soy drinks and tofu. The rise of Western-style plant-based diets in recent years has brought new dynamics to the Asian market where exciting innovations drive awareness and trial in both foodservice and retail. Meanwhile, local players are actively giving local twists to products, leading to increasing product availability.
Inflation has been intensifying in Indonesia, given supply chain constraints, oil price hikes, as well as rising fuel costs. However, manufacturers have remained positive and proved adaptable in retaining the selling price to consumers. At the same time, consumers are also regaining a positive outlook, as indicated by positive retail spending in 2022. Nonetheless, the next year is crucial to consumption growth in Indonesia, with fears of global inflation, and political change in Indonesia as elections are around the corner.