Aiste Bijune

Aiste Bijune Consultant

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Lithuanian, English, German

About Aiste

Aiste Bijune is a Consultant at Euromonitor International with a focus on economic research, based in Dusseldorf. She has 10+ years experience in ad-hoc consulting projects in the areas of economy, sustainability, consumer finance, and smart consumer appliances, amongst other areas.

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Expertise

Aiste is responsible for economies, finance and trade content creation, data validation and client advice. Prior to Euromonitor, Aiste worked in banking in Lithuania.

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Article

How Repair Rights and Refurbished Products Are Reshaping European Electronics and Appliances

Alexandre Loeur

Alexandre Loeur

29 Oct 24

Refurbishment – restoring used products to like-new condition for resale at lower prices – is transforming the consumer electronics and appliances market by addressing three consumer priorities: sustainability, affordability, and convenience. It particularly helps overcome concerns about pre-owned electronics and appliances quality.

Article

Servitization: Boosting Revenue and Customer Loyalty in Appliances

Tim Chuah

Tim Chuah

18 Oct 24

Servitization is a business model that involves companies selling products and providing additional services to customers. The move towards servitization will enable companies to enhance customer interactions through extensive value-added services. For the appliances industry, the potential returns are immense.

Article

Emerging Brands Disrupt Consumer Electronics: Lessons from India for Other Emerging Markets

Loo Wee Teck

Loo Wee Teck

30 Aug 24

New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.

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