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Aiste Bijune is a Consultant at Euromonitor International with a focus on economic research, based in Dusseldorf. She has 10+ years experience in ad-hoc consulting projects in the areas of economy, sustainability, consumer finance, and smart consumer appliances, amongst other areas.
Aiste is responsible for economies, finance and trade content creation, data validation and client advice. Prior to Euromonitor, Aiste worked in banking in Lithuania.
Refurbishment – restoring used products to like-new condition for resale at lower prices – is transforming the consumer electronics and appliances market by addressing three consumer priorities: sustainability, affordability, and convenience. It particularly helps overcome concerns about pre-owned electronics and appliances quality.
Servitization is a business model that involves companies selling products and providing additional services to customers. The move towards servitization will enable companies to enhance customer interactions through extensive value-added services. For the appliances industry, the potential returns are immense.
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.