Enjoy a 15% discount when you use the code EQLYSEPT24 at checkout from the 17th to the 30th of September 2024

Alexandra Buzea

Alexandra Buzea Senior Global Consultant - Consumer Insights

düsseldorf

English, German, Romanian,�Moldavian, Moldovan, Spanish, Castilian

About Alexandra

Alexandra is a Senior Global Consultant at Euromonitor International with a focus on the company’s Consumer Insights research. Based in Düsseldorf, she has over twelve years of experience in the industry.

Expertise

Alexandra oversees the standardisation of Euromonitor’s survey expertise and multi-method research solutions. Alexandra advises clients on a wide array of international consulting projects with custom survey components, providing them with high quality insights from consumers and helping them answer complex strategic questions. Before joining Euromonitor, Alexandra managed numerous B2C and B2B market research projects across multiple industries.

Related to Appliances and Electronics

Article

Emerging Brands Disrupt Consumer Electronics: Lessons from India for Other Emerging Markets

Loo Wee Teck

Loo Wee Teck

30 Aug 24

New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.

Article

Megatrends: Quantifying Digital Living

Tim Chuah

Tim Chuah

12 Jul 24

Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.

Article

Top Three Trends in Households

Euromonitor International

Euromonitor International

18 Jun 24

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.

;