dubai
English, Russian
Alexandra is a part of the research team in Euromonitor's Dubai office, where she works on drinks and tobacco. She performs direct research and commissions research, supervising in-country analysts.
Alexandra is responsible for collecting, building and analysing data, providing clients with insights on industry trends, companies and brands and consumer trends. Alexandra's main point of interest is client engagement. Alexandra comes to Euromonitor with a background of international experience in research and trade-marketing, on both client and agency sides, in fmcg.
Soft drinks innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Sharp rises in the cost-of-living have made premium-priced products (generally the focus of beverage innovation investment) more difficult for consumers to afford and adopt
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
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