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Alixa leads a team of analysts responsible for conducting market research in the services, channel, home, and tech industries in North America. She also supports global editorial strategy for the travel and retailing industries.
Alixa is a Senior Research Manager at Euromonitor International with a focus on services and channel research. Based in Chicago, she has more than 15 years of international research experience. In her previous roles within the company, Alixa pioneered Euromonitor’s research in several Latin American countries, establishing the research methodology and best practices for industries in those markets.
The Double Eleven shopping festival, once a global retail sensation, is experiencing diminished excitement due to discount fatigue, evolving consumer preferences, and increased competition from year-round sales and livestream shopping platforms. While still significant, the festival’s future depends on adapting to shifting market dynamics
Euromonitor International’s Shopper Reinvented megatrend cuts across almost all service industries, from consumer foodservice to travel, with its impact most evident in the retail sector. As a result, as the vast Asia Pacific region emerges as the global retail sector’s new centre of gravity, the forces powering the Shopper Reinvented megatrend are revolutionising the retail space within the region.
From 16th to 18th October, US-based retail events organiser Shoptalk held its first ever Shoptalk Fall conference at McCormick Place in Chicago. With many of the most prominent names in retail in attendance, participants were treated to an in-depth exploration of the most important trends currently impacting the retail sector. Euromonitor International was there, and we are delighted to report on some of the highlights.