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Camila specialises in consumer insights, with a primary focus of the Americas, but offering additional support to her colleagues globally. With a focus on the commercial lens of the practice, she joins early-stage meetings with sales teams and clients to help assess how their needs can be addressed, helping to draft and scope proposals, as well as presenting them to clients. Camila also provides additional support to Consulting project managers.
Camila brings holistic analysis across markets and industries, by leveraging methodologies from online boards to quantitative surveys. She joined Euromonitor in 2019 as an Associate Consultant, where she was involved in a diverse range of projects, including packaging, food, home and garden, consumer payments, beauty and personal care, consumer health and the illicit trade, before pursuing her current specialism. Before joining Euromonitor, Camila worked in the market intelligence department of a leading German company in logistics. She also worked at a bank marketing department before working as a senior analyst at a Brazilian boutique consultancy, specialising in the internationalisation of companies. She holds a BA in International Relations and Science and Humanities from the Federal University of ABC and has taken a specialisation course in Advanced Topics in Business Strategy at Pearson College, London.
Soft drinks innovation strategy in 2024 is being developed in the context of a more challenging economic and financial environment. Sharp rises in the cost-of-living have made premium-priced products (generally the focus of beverage innovation investment) more difficult for consumers to afford and adopt
The impact of technological advances and the rise of digital channels is now unmistakably evident across alcoholic drinks. One promising consequence is an increasingly personalised consumer experience, facilitated by tailored communication and customised drinks. And that can take many guises.
The objective of Business Breakfast events is to provide professionals with the opportunity to continue to build their network and learn without having to sacrifice hours out of their busy schedules.