Haikal Sufiyan Senior Analyst
singapore
English
About Haikal
Haikal is a Senior Research Analyst at Euromonitor International.
Haikal is part of the research team in Singapore that handles home and tech research and client engagements. His focus is on home and tech industries, connecting with clients to share insights of industries such as home and garden.
Related to Appliances and Electronics
Emerging Brands Disrupt Consumer Electronics: Lessons from India for Other Emerging Markets
Loo Wee Teck
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
Megatrends: Quantifying Digital Living
Tim Chuah
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Top Three Trends in Households
Euromonitor International
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.