Jin Liu Analyst
shanghai
Chinese, English
About Jin
As a Research Analyst, Jin conducts primary and secondary research and strategic analysis on China. In addition to this, she engages with key industry players for the benefit of research integrity and client knowledge.
Jin works across a range of industries in China. Prior to Euromonitor, Jin worked as a qualitative research analyst in fmcg industries, offering insights to support clients, a background which has proved a useful foundation for her current role.
Recently Published Work
Growth Opportunities for Chinese Coffee Shops
Jin Liu
Amid fierce competition and a price war in China’s coffee shops, product innovation and differentiation are the key to standing out. China's coffee culture is thriving, transforming coffee into a daily routine for many consumers. Coffee shops have expanded rapidly into lower-tier cities, fuelled by chain expansions, leading to fierce price competition.
Smart Tech Empowers Consumer Appliances Market: AWE 2024
Tim Chuah
The Appliances & Electronics World Expo (AWE) is among the top three global exhibitions for home appliances and consumer electronics. The event is held every year in March in Shanghai with this year’s theme being “Smartize the Future”. More than 1,000 brands were showcased at the expo, offering attendees the chance to experience the latest in technological innovation.
美容仪与科学护肤理念：从小众到主流
Yang Hu
在中国，随着消费者皮肤护理需求的日益精细化和科学化，家用美容仪逐渐成为护肤过程中的重要一步。欧睿国际的数据显示，2023 年中国个人护理小家电的市场规模达到 56 亿美元，2018-2023 年的年均复合增长率为 4.8%。在个人护理小家电中，美容仪增长迅速，吸引了许多新玩家入场。 随着 2024 年射频美容仪正式纳入第三类医疗器械管理，市场格局将迎来重大洗牌。