chicago
English, Chinese
Jitong specialises in fashion-related industries in the US, especially the apparel and footwear industry. She leads with Euromonitor's use of digital tools, such as web scraping, text mining and web/APP traffic data in market research.
Jitong advises clients across fashion industries by providing insights into consumer trends and competitive landscapes in the US. She has strengths in fashion content creation and unique knowledge of China-based companies' success overseas, such as Shein in the US. Jitong holds a PhD in Fashion Marketing and Management from NC State University. Before joining Euromonitor, Jitong conducted academic and industrial research on fashion consumer behaviour, sustainability marketing and education, and social media marketing, employing various research methods and tools such as surveys, interviews, and text mining.
Despite navigating through the post-pandemic landscape and grappling with persistent high inflation and economic challenges, the Australian beauty and personal care market remains resilient and vibrant. Key factors such as affordability, efficacy, holistic health and wellness, and purposeful purchasing continue to drive market development. This article examines how brands and retailers are responding to these trends.
Celebrating excellence in the field of ingredient innovation, in-cosmetics Latin America also offers high-quality education on the latest science and trends. Plus, with targeted networking opportunities for the Latin American personal care ingredients community, you can uncover the tools to engage in new business and evolve your brand.
This article spotlights top femtech trends to inform innovation, investment and synergy opportunities in women’s health, with fresh insights from the Femtech and Consumer Innovation Summit in New Jersey in June, a high profile gathering of stakeholders in women’s health – pharma companies, startups, investors and consumer goods businesses across sectors.