santiago
Spanish, Castilian, English
Jorge is a global thought leader in sustainability at Euromonitor, where he provides strategic insights on consumers behaviour, markets dynamics and corporate strategies.
Jorge graduated in Sustainable Business Strategic Management, and now combines his passion for sustainability with his market expertise to advise companies on topics such as sustainability claims, sustainable packaging and the circular economy. With the benefit of many years of experience researching fmcg industries and being an accomplished speaker, Jorge leverages Euromonitor´s sustainability data and analytics tools to support clients in successfully navigating sustainability challenges and opportunities.
Join two of our sustainability experts to explore the fast-changing landscape of sustainability strategies and find solutions to improve your strategic initiatives to align with climate goals and ensure transparent, responsible corporate action.
Sustainable practices, which range from minimising a brand's environmental footprint to advancing sustainability goals, have helped create and cultivate authentic brands that resonate with consumer values and strengthen brand image.
Despite grappling with substantial sustainability hurdles, like resource intensity and waste generation, the tissue and hygiene industry is not only surviving but thriving. Seizing opportunities amidst challenges, the market for sustainable products saw an 8% value sales CAGR between 2020 and 2023, outperforming their non-sustainable counterparts.