Olivia Stelmaszczyk Research Analyst - B&F
chicago
English, Polish
About Olivia
Olivia's specialism is beauty and fashion research in the US. She also utilises her background in sociology and interest in consumer behaviour to produce a variety of content that understands and evaluates the ever changing trends and needs in the beauty and fashion space.
Olivia helps beauty and fashion clients make informed business decisions by providing insights on changes in key consumer trends, innovation, the competitive landscape and growth opportunities in the US, with a special interest in the Gen Z consumer. Prior to joining Euromonitor, Olivia received her bachelor’s degree in Sociology with a concentration in economics and global development from Northwestern University in Illinois.
Recently Published Work
Skin Care Brands Race to Join the Dermocosmetics Movement
Olivia Stelmaszczyk
The pandemic brought a timely reminder of the importance of investing in skin care and health. As a result, today’s beauty consumer is smarter than ever, with a growing belief that skin care routines are just as much about health as about beauty.
Cosmoprof North America: Las Vegas
Olivia Stelmaszczyk
Cosmoprof North America (CPNA) is the leading business-to-business (B2B) beauty exhibition in the Americas.
Skinification: A Game-Changer in Sunscreen Usage
Sonali Jagadev
As consumers adopt a more holistic approach towards their health, they are starting to see sun care as preventative health measure against not only skin cancer, but also ageing and overall skin health.