The athleisurewear and sportswear trends have been experiencing a significant surge, with consumers increasingly opting to repurpose these comfortable styles for various occasions. This shift is particularly notable as individuals integrate athleisure into social outings, events, and even workplace settings, aligning with the broader casualisation trend.
In the coming years, the jeans category in India is anticipated to witness polarisation, particularly in terms of price points. Consumers are anticipated to exhibit a clear preference either for economy options, or for super-premium jeans.
In the Indian market, there is a notable shift in the strategy of fashion brands, as they are increasingly targeting consumers residing in tier 2 and tier 3 cities. The advent of e-commerce has played a pivotal role in transforming the dynamics, providing consumers in these cities with both awareness of and access to a wide array of fashion choices.
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Understand the latest market trends and future growth opportunities for the Jeans industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See All of Our DefinitionsThis report originates from Passport, our Jeans research and analysis database.
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