Kazakhstan

Growth in sweet spreads retail volume sales in Kazakhstan in 2024 looks set to be up slightly on 2023. Given the discretionary nature of these products, the category has been a major beneficiary of improvements in confidence and purchasing power…

Mayonnaise has remained the single biggest category within sauces, dips and condiments in Kazakhstan in 2024. While it is poised to record a modestly improved performance in current value growth terms, this is primarily the result of price hikes…

Ready meals have continued to dominate meals and soups in Kazakhstan in 2024. With increasingly busy lifestyles leaving less time for cooking, appreciation for the convenience of these products is on the rise, hence the frozen, shelf stable and…

Sunflower oil has remained by far the largest contributor to edible oils retail volume and current value sales in Kazakhstan in 2024, and is also set to post the fastest growth in both respects. The overwhelming and enduring preference for this…

While cooking ingredients and meals in Kazakhstan is set to register an improved result in current value growth terms in 2024, retail volume growth is anticipated to be down modestly on the previous year. This is mainly explained by events in…

Following decline in 2023, wound care sales recorded moderate volume growth in 2024 due to a growing population, specifically a growing 65-year-old-and-over population, as older adults are more prone to injury and often take longer to heal. The…

Despite a decline in purchasing power in Kazakhstan, weight management and wellbeing registered moderate growth in both value and volume terms in 2024. This performance is facilitated by a population that is more attentive to health and wellbeing in…

Overall, volume sales of vitamins stagnated in 2024 following a significant increased during the pandemic. As the positive impact of COVID-19, which saw consumers look for immunity and general health supplements, has diminished, the market has been…

Sports nutrition, a fairly new category in Kazakhstan, registered further value and volume growth in 2024, with growth coming from a relatively low base. With the lifting of pandemic restrictions, gyms and fitness and sports clubs have reopened and…

Paediatric consumer health experienced robust value and volume growth in 2024 due to the rising birth rate and increasing health consciousness in Kazakhstan. Also, parents are more confident about self-medicating for their children, plus there is…

Herbal/traditional products registered moderate volume growth in 2024, with sales driven by rising health consciousness in Kazakhstan since the pandemic. The population is more attentive to their health and wellbeing and is paying closer attention to…

Digestive remedies recorded moderate volume growth in 2024 as a result of population growth in Kazakhstan and the side effects of taking a large number of antibiotics and antiviral drugs in the pandemic period. Traditional dietary habits also fuelled…

Dietary supplements continued to grow in Kazakhstan in 2024 in both value and volume terms due to rising health consciousness and increased awareness of how nutrition affects health and general wellbeing in the wake of the pandemic. Dietary…

Dermatologicals recorded further growth in both value and volume terms in Kazakhstan in 2024, as the post-pandemic return to out-of-home lifestyles and exposure to the elements have raised awareness of skin health and care. Rising image consciousness…

Cough, cold and allergy (hay fever) remedies experienced retail value and volume growth in 2024 as consumers have fully returned to their pre-pandemic lifestyles and are more exposed to the elements, other people, and colds/coughs/flu. The rising…

Rising health consciousness has benefited sales of consumer health categories in 2024, including vitamins, dietary supplements, digestive remedies and sports nutrition. The growing 65-year-old-and-over population was also a key growth driver in the…

Whilst value sales of analgesics recorded further growth in Kazakhstan in 2024, volume sales were lower as consumers’ purchasing power was eroded by high inflation and economic uncertainty. With the rising cost of living, consumers increasingly opted…

Although public finances are healthy, the state remains authoritarian, whilst political uncertainty is on the rise. Significant dependence on oil creates risks for the external sector, but inflation is falling and the economy has been resilient.…

Almaty and Karaganda are Kazakhstan’s most economically active cities, due to their contributions in terms of consumer expenditure and disposable income, respectively. Meanwhile, Kostanay holds the biggest potential for future economic expansion…

Sales in yoghurt and sour milk products are achieving robust retail vales sales in Kazakhstan, while volume sales are notably lower yet still positive. This dynamic is due to high unit prices supported by ongoing demand. Sour milk products is showing…