Latvia

Although the growth of sweet spreads remains moderate, the category exhibits notable stability within Latvia in 2024. This steady performance is supported by a diverse range of offerings from local, regional, and international brands, which…

Sauces, dips, and condiments in Latvia shows stable performance in 2024, following a period of intense price fluctuations in 2022-2023. The shocks caused by global economic pressures have largely subsided, allowing the market to settle into a more…

Meals and soups in Latvia experiences steady growth in 2024, though significant sales breakthroughs remain elusive. In comparison to 2023, consumer interest in convenience remains high, especially among those with busy lifestyles, but economic…

In 2024, sales of edible oils in Latvia remain largely stagnant, reflecting challenges familiar from prior years. Despite a gradual recovery from the 2022 price shocks caused by the disruption of Ukrainian sunflower oil supply, the market has yet to…

After a period of significant upheaval, the Latvian market for cooking ingredients and meals is stabilising in 2024, as consumers finally experience a respite from the price shocks that defined 2022 and 2023. This period of high inflation was the…

The Riga in Latvia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Wound care is witnessing retail volume sales decline in Latvia, with consumers continuing to favour cost-effective options. Private label products have been gaining popularity as consumers look to economise, as they are considered good quality among…

Weight management and wellbeing in Latvia is feeling the heat from the booming sports nutrition category, which many consumers see as a more effective way to meet their fitness and weight goals. Products like protein powders and meal replacement from…

Vitamins in Latvia is facing a second year of retail volume sales decline in 2024 as demand continues to normalise post-pandemic. The surge in volume sales seen in 2020 and 2021 has since given way to decline as health concerns and purchasing levels…

Consumer demand for protein supplements is accelerating in Latvia, thanks to the growing number of fitness enthusiasts, athletes, and even casual gym-goers who are becoming more health-conscious. Sports protein powders are in high demand, alongside…

In Latvia, paediatric consumer health has seen a strong recovery in demand after the COVID-19 pandemic. As kids returned to schools and daycare settings, there was a noticeable uptick in consumer interest for children’s vitamins, cough syrups, and…

Herbal/traditional products remain very popular in Latvia, where they are usually used for tackling minor illnesses. Indeed, consumers in Latvia are already quite familiar with using herbal/traditional remedies for the treatment and prevention of…

Digestive remedies in Latvia is facing a slowdown in current value growth as the category reaches saturation. With many consumers already familiar with and regularly using brands like Mezym Forte and Espumisan, it is becoming more challenging for…

Dietary supplements in Latvia benefits form a strong focus on preventive health. Since the pandemic, consumers have become more health-conscious than ever, realising the importance of maintaining their wellbeing. Products that support immune health,…

Dermatologicals continue to enjoy steady growth in Latvia, although current value sales have slowed down drastically compared to the double-digit rates seen at the height of the COVID-19 pandemic. Price inflation is adding some movement to value…

After the pandemic-driven spike in 2022, sales of cough, cold, and allergy (hay fever) remedies in Latvia are settling back to more normal patterns. As people return to their usual routines and adjust their purchasing habits demand for these OTC…

In 2024, consumer health in Latvia is getting back on track following the fluctuations caused by the COVID-19 pandemic. While demand for OTC products is stabilising, retail volume growth is likely to stagnate due to maturity and economic uncertainty.…

Consumer demand for analgesics is returning to more normal levels as Latvia recovers from the COVID-19 pandemic. The strong growth rates during the pandemic were driven by health concerns and uncertainty, as well as the surge in viral illnesses…

Yoghurt and sour milk products is expected to register both healthy current value and volume growth in Latvia in 2024. Sour milk products are a popular product in Latvia, and are consumed as a healthy nutritious drink, as well as being added to cold…

Value sales of plant based dairy is expected to register very healthy current value and volume growth in Latvia in 2024. Plant-based dairy is also expected to be the best performer overall within dairy and other alternatives. That being said, volume…