Malaysia

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

In 2024, light vehicle sales in Malaysia continued to grow strongly. SUVs and crossovers recorded the strongest growth because of changing consumer preferences towards versatility and safety. Electric car registrations increased robustly. Yet, there…

The Kuala Lumpur in Malaysia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Johor Bahru in Malaysia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Malaysians continue to show a strong appetite towards premium and luxury cars with vehicle sales seeing double-digit growth in value and volume terms in 2024. This dynamic growth has been backed by aggressive new launches from leading brands like BMW…

Designer apparel and footwear (ready-to-wear) continues to see stable growth in retail volume terms in 2024 albeit growth has not been as dynamic as some other areas of personal luxury such as luxury leather goods, luxury eyewear and luxury…

The demand for luxury goods in Malaysia continues to grow at a healthy pace in 2024 buoyed by renewed consumer confidence, an uptick in tourism and a rapid rise in the number of wealthy individuals in the country. The further expansion of luxury…

Luxury whiskies has been the most dynamic category within fine wines/champagne and spirits in current value terms in 2024. There has been a rising demand for luxury whiskies, backed in part by increasing education and awareness about the different…

Luxury hotels have continued see dynamic growth in current value terms in 2024 although sales still remain well below pre-pandemic levels. As part of efforts to support the recovery of tourism in Malaysia the government has initiated various…

In 2023, beer continued to account for the highest total packaging volumes of alcoholic drinks in retail in Malaysia, accounting for nearly a 90% share, despite seeing a decline in actual packaging volumes as consumers’ incomes were constrained by…

Wound care in Malaysia is expected to continue its positive growth trajectory in current value terms throughout 2024. With people spending more time outdoors and increasingly engaging in sports and recreational activities, the incidence of cuts,…

The Malaysian market for weight management and wellbeing expected to see a relatively static performance in current value terms in 2024. This is mainly due to the rising cost of living, which makes it increasingly difficult for consumers to allocate…

The market for vitamins in Malaysia is expected to register a more modest rate of growth in current value terms in 2024, in contrast to the surge in demand witnessed during the first half of the review period. This slowdown is primarily driven by the…

Sports nutrition will continue to see dynamic growth in current value terms in 2024, as consumers look for support in achieving their fitness goals. While in the past sports nutrition sales have been largely limited to professional athletes and…

Paediatric vitamins and dietary supplements is set to continue as the star performer in paediatric consumer health in Malaysia in 2024. Parents show an ongoing concern for their children's health and as such, show a willingness to invest in…

The market for NRT smoking cessation aids will continue to see healthy growth in current value terms in 2024. Legislative changes made by the Malaysian Government in October 2022, in the form of the removal of NRT smoking cessation aids from the list…

Herbal/traditional products have a long-standing tradition within consumer health in Malaysia. Such products are often sold in kiosks, as well as herbal/traditional healthcare stores, and as such, are easy to obtain. For example, Tongkat Ali, one of…

Eye care is set to continue to register robust growth in current value terms in 2023. Malaysians typically spend long periods of time on digital devices, a practice which is linked to a range of vision issues, including discomfort, burning and dry…

The Malaysian market for digestive remedies is projected to see robust growth in current value terms in 2024, building on the positive trajectory of the previous year. As Malaysians return to their fast-paced, stressful lifestyles, they are less…

The Malaysian market for dietary supplements is set to experience robust growth in current value terms in 2024, driven by consumers' increasing focus on preventative health measures. Eye-health will enjoy an especially strong performance, driven by…