B2B drives market demand, with B2B spending representing 100% of total demand in 2023. Kantar Korea Ltd is the largest company in South Korea, generating 11.4% of the industry’s total turnover value in 2023. The industry is fragmented, with the top five companies generating 38.7% of total production value in 2023. The total number of companies decreases in 2023, to 677 units. The costs of the industry increase by 3.1% in 2023, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 8.2% of turnover in 2023, the 19th highest regionally. With turnover of USD563 million, South Korea accounts for % of the Asia Pacific total in 2023.
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This Euromonitor industrial report provides unique information on Market Research in South Korea: ISIC 7413. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Market Research in South Korea: ISIC 7413 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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