Marriott International Inc in Lodging

January 2024

The world`s largest hotel group Marriott has secured its leadership on the back of the US market, which accounts for over 60% of its sales, but also a global portfolio of upscale and luxury hotels. Marriott has a growing portfolio of brands, with the 32nd being added in 2024. By adding more mid-market brands, such as recent acquisition City Express in Latin America, it is taking steps to diversify its portfolio. It is also well positioned in Asia Pacific which Euromonitor forecasts to account fo

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This report comes in PPT.

Overview:

Euromonitor International's report on Marriott International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Marriott International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Marriott International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Marriott International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Marriott´s global footprint
Company overview
Growth decomposition
Loyalty programme rewards driving direct booking
Exposure to future growth
Marriott’s expansion aligned with Asia Pacific region’s recovery
City Express: Latin American mid-market entry through acquisition complete
Four Points Express by Sheraton: Midscale entry through conversions
Expansion through all-inclusive resorts in the Americas
R elative performance
Competitor overlap
Key categories and markets
Key brands and markets
Marriott sales by region
Luxury hotels sales by region
Upscale hotels sales by region
Mid-market hotels sales by region
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Travel

Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

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