Mexico

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Sweet spreads is seeing positive gains in both value and volume terms in Mexico in 2024, with value sales supported by a stabilisation in unit prices. Notably, in 2023, significant price hikes pushed up value but suppressed volume at the same time.…

Health and wellness trends are noted in sauces, dips and condiments in Mexico in 2024, which are influencing new formulations in popular products. Indeed, consumers becoming increasingly interested in the ingredients of foods and opting for healthier…

Meals and soups is seeing slightly stronger volume sales in Mexico in 2024, compared to 2023. This is attributed to the fact that price hikes were significant in 2023, supporting stronger value sales, but suppressing potential volume. In 2024, price…

Edible oils continues to face challenges in Mexico in 2024, resulting in ongoing declines in both value and volume sales. However, after a challenging 2023, when edible oil prices rose significantly above general inflation rates, the situation is…

Cooking ingredients and meals in Mexico in 2024 is being influenced by the economic situation in the country, with a low GDP indicating a struggling economy. Despite 2024 being an election year in Mexico, which was expected to bring a solid rebound…

In 2023, Mexico's light vehicle sales grew at a double-digit rate as the industry fully recovered. Mexicans continue to favour ride hailing services. Because of changes in customer behaviour, online car rentals are still thriving. The development of…

Despite positive volume and value growth, the performance of staple foods in Mexico is weak. Mexico's GDP is expected to rise by 2.2% over 2024, a rate lower than that of the previous year. Although election years in Mexico are typically marked by…

Although election years in Mexico are typically marked by increased government spending and a greater flow of money into the market, 2024 appears to be an exception. Consumer spending has been less dynamic than expected, with many still concerned…

Retail volume and value growth rates of processed meat, seafood and alternatives in Mexico remain positive but low. Despite 2024 being an election year in Mexico, which was expected to bring a solid increase in sales of processed meat, seafood and…

Retail volume sales of processed fruit and vegetables are starting to rise again in 2024 following a marginal drop during the previous year. In 2023, prices registered a significant increase, even above general inflation rates, but the situation is…

In a challenging environment, producers of breakfast cereals in Mexico face an increasingly competitive landscape where they are attempting to attract consumers. Since breakfast cereals are price-sensitive products, promotions and discounts are…

After a challenging 2023, when the average unit price of baked goods in Mexico recorded a third consecutive year of double-digit growth, it is experiencing a much slower rise in 2024, leading to slower value growth. In 2023, despite a contraction in…

The Mexico City in Mexico report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Guadalajara in Mexico report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Retail volume and value sales of premium and luxury cars in Mexico continue to increase in 2024, although they are set to remain lower than pre-pandemic levels during the year (just under 50,000 units, and retail value sales of MXN53.7 billion).…

Retail value sales of personal luxury in Mexico continue to rise, driven by the largest category of designer apparel and footwear (ready-to-wear). Retail value sales of the latter are set to increase by 5% over the year to total MXN37.2 billion…

Retail value sales of luxury goods in Mexico continue to rise in 2024. The most dynamic category within luxury goods in 2024 is predicted to be super premium beauty and personal care, due to greater interest in purchasing premium products that have…

While retail demand for fines wines/champagne and spirits in Mexico marginally falls in 2024 compared to the previous year, as some consumers prioritise their expenditure in a scenario of inflation, value sales are set to increase by 4% over the year…

Retail value sales of experiential luxury in Mexico are set to increase by 15% in 2024 to total MXN161 billion. According to Secretary of Tourism (SECTUR) data for 2024, it is estimated that the income of foreign currency from international visitors…