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North America

Read the latest insight and see full market statistics for the US...

Read the latest insight and see full market statistics for the US and Canada, for a comprehensive understanding of shifting consumer preferences and how industries are expected to develop in two of the most affluent, innovative and highest demand cou...

Country Report

Mobility in the US

Sep 2024

Light vehicle sales in the US are growing but remain in the recovery phase with sales volumes in 2023 being 8.4% below 2019 levels. This can be partly attributed to rising interest rates which are discouraging credit-backed vehicle purchases.…

USD 1,650
Country Report

Wound Care in the US

Sep 2024

An improvement was seen in the growth rate for wound care in retail current value terms in the US in 2023 compared with the previous year, and a positive performance is also expected in 2024. In addition to price rises, this is due to the increasing…

USD 1,195
Country Report

Weight Management and Wellbeing in the US

Sep 2024

Weight management and wellbeing in the US is set to see a second year of falling retail current value sales in 2024, with the rate of decline slightly stronger than in the previous year, with projections indicating a low single-digit drop. Within the…

USD 1,195
Country Report

Vitamins in the US

Sep 2024

Vitamins is projected to continue to see slow and steady retail current value growth in the US in 2024. This increase in sales is a result of consumers shifting towards a more holistic approach to healthcare, focusing on prevention rather than…

USD 1,195
Country Report

Sports Nutrition in the US

Sep 2024

Sports nutrition is one of the most exciting and fast-moving categories in consumer health in the US, with double-digit current value growth expected to continue in 2024. This growth is due to the increased focus on health, fitness, and active…

USD 1,195
Country Report

Sleep Aids in the US

Sep 2024

Sleep aids is set to continue its decline in retail current value terms in the US in 2024, further offsetting the strong growth surge experienced during the peak pandemic years of 2020 and 2021, when many consumers faced severe stress-related…

USD 1,195
Country Report

Paediatric Consumer Health in the US

Sep 2024

Paediatric consumer health is set to see a second year of retail current value decline in the US in 2024, with variations in performance across categories. For instance, paediatric cough, cold, and allergy remedies and paediatric analgesics are…

USD 1,195
Country Report

NRT Smoking Cessation Aids in the US

Sep 2024

In 2024, NRT smoking cessation aids is set to experience low positive retail current value growth in the US. While no category is expected to achieve significant success, NRT gum is the only one projected to report positive current value growth, with…

USD 1,195
Country Report

Herbal/Traditional Products in the US

Sep 2024

The growing focus on health and wellness is fuelling the popularity of herbal/traditional products in the US in 2024, with solid retail current value growth expected for another year. Consumers are increasingly seeking out natural products to reduce…

USD 1,195
Country Report

Eye Care in the US

Sep 2024

In 2024, eye care in the US is expected to see dynamic retail current value growth for another year, with both standard and allergy eye care expected to see similar strong increases. The strong performance of allergy eye care can largely be…

USD 1,195
Country Report

Digestive Remedies in the US

Sep 2024

While the digestive remedies category was traditionally relatively straightforward in delivering symptomatic relief from indigestion and heartburn, flatulence, acid reflux, and constipation, the overall category has seen a resurgence in new product…

USD 1,195
Country Report

Dietary Supplements in the US

Sep 2024

After experiencing a surge in demand during the initial outbreak of the COVID-19 pandemic in 2020, the growth of dietary supplements slowed in 2021 and 2022, as panic-buying subsided. However, growth then stabilised, and in 2024 dietary supplements…

USD 1,195
Country Report

Dermatologicals in the US

Sep 2024

In 2024, dermatologicals is expected to post low retail current value growth in the US, and see a slight slowdown from the growth rate witnessed in 2023. However, at constant 2024 prices, which excludes the impact of inflation, 2024 is expected to…

USD 1,100
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the US

Sep 2024

Cough, cold and allergy remedies is set to see a single-digit retail current value decline in the US in 2024, which is a continuation of normalisation after the extreme double-digit growth brought about by the “tripledemic” in 2022. While most…

USD 1,195
Country Report

Consumer Health in the US

Sep 2024

In 2024, the consumer health landscape in the US is marked by a moderated environment across various categories. Inflationary pressures have eased, leading to slightly slower price increases, while seasonal categories such as cough, cold, and allergy…

USD 2,750
Country Report

Analgesics in the US

Sep 2024

Analgesics in the US is expected to see a slight decline in retail current value terms in 2024. This performance is largely being led by mid-single digit slowdowns for systemic paediatric analgesics, sales of which are still rebounding from the high…

USD 1,195
Country Report

Travel in Canada

Sep 2024

Canada’s travel industry continues to see robust growth in 2024 with sales, inbound arrivals and outbound departures all set to exceed pre-pandemic levels. Despite this, a challenging economic environment and high inflation, has resulted in travel…

USD 2,450
Country Report

Tourism Flows in Canada

Sep 2024

Canadians are facing economic challenges in 2024 and have growing concerns about the cost of living, rising transportation expenses, the weakened Canadian dollar, and a potential loss of income or unemployment. Despite these concerns the number of…

USD 1,195
Country Report

Lodging (Destination) in Canada

Sep 2024

Despite inflation showing signs of stabilisation in Canada in February and March 2024, the operational costs of hotels remain high. A key factor is labour costs with hotels having to offer higher wages and improved benefits to attract and retain…

USD 1,195
Country Report

Booking in Canada

Sep 2024

After a few years of restricted movement, people are keen to make the most of travel opportunities, even as part of their work. Employees are making the decision to enhance corporate travel opportunities with rest, relaxation, and adventure by either…

USD 1,195
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