North Macedonia

Following elections, North Macedonia is now leaning to the right and there has been a lack of progress in its bid for European Union (EU) accession. The economy is set to rebound in the short term and inflation is falling, but the external sector is…

With the recent spike in inflation now steadily receding, total current value sales growth for wound care in North Macedonia in 2024 looks set to be down slightly on 2023. Conversely, the category is poised to record an improved performance in volume…

Weight management and wellbeing in North Macedonia has continued to perform strongly in 2024, with growth in total current value sales remaining impressive and most categories poised to register improved results in volume terms. Robust demand…

Vitamins has been one of the better performing areas of North Macedonia’s consumer health market in 2024, with growth in total current value sales remaining impressive and volume growth rates for most categories set to surpass those recorded in 2023.…

Sports nutrition is set to outperform all of the other main areas of North Macedonia’s consumer health market in current value growth terms in 2024. While this is partly because sales are emerging from a comparatively low base, interest in the…

The Skopje in North Macedonia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Despite slowing birth rates in North Macedonia, paediatric consumer health has performed reasonably well in 2024, with overall current value growth remaining strong and all categories expanding in volume terms. Sales continue to be buoyed by rising…

Demand for herbal/traditional products in North Macedonia has remained robust in 2024, with all categories poised to register solid growth in volume terms. Sales continue to be buoyed by the fact that as consumers become more health-conscious, they…

Digestive remedies in North Macedonia has shown another positive performance in 2024, with growth in total current value sales remaining strong and most categories poised to record improved results in volume growth terms. The resumption of…

Interest in dietary supplements has continued to rise in North Macedonia in 2024, with all categories poised to record solid growth in volume terms for the entire year. As is the case with vitamins, buoyant demand is underpinned by the increasing…

Demand for dermatologicals in North Macedonia has remained reasonably stable in 2024, with all categories expanding in volume terms. Sales continue to be buoyed by the fact that various acute and chronic skin-related problems are becoming more…

Total current value sales growth for cough, cold and allergy (hay fever) remedies in North Macedonia in 2024 looks set to be down on 2023. This is partly because pricing pressures are easing as inflation steadily recedes, but also reflects the fact…

Consumer health in North Macedonia has performed positively on the whole in 2024. While growth in total current value sales looks set to be down on 2023, this is mainly because the recent spike in inflation fuelled by the global recovery from…

Analgesics in North Macedonia has performed well in 2024, with growth in total current value sales remaining robust and most categories expanding in retail volume terms. Buoyant demand continues to be underpinned by the fact that Macedonians are…

Yoghurt and sour milk products are expected to register healthy current value growth , as well as positive volume growth, though continuing population decline dampens sales to a degree. Consumers in North Macedonia are increasingly health conscious…

Value sales of plant based dairy is expected to register very healthy current value and volume growth in North Macedonia in 2024. Plant-based dairy is also expected to be the best performer overall within dairy and other alternatives. That being…

Other dairy in North Macedonia is expected to register healthy current value growth, and also positive volume growth, in spite of continuing population decline. There is a growing focus on higher quality, as well as offerings with added protein, and…

Drinking milk products in North Macedonia is expected to register healthy current value and also positive volume growth. Value growth is also being driven by increasing segmentation, which is adding value and increasing profit margins. In particular,…

Dairy in North Macedonia is expected to register healthy current value and muted volume growth. Inflation is now easing and this is boosting consumer confidence. Increasing premiumisation also boost value sales. However, continuing population decline…

Cheese is expected to register healthy current value growth and also positive volume growth in North Macedonia in 2024. Macedonians love cheese and it is the most popular dairy product and is a key staple in the diet. Also, increasingly consumers are…