Over the forecast period, other pet food in New Zealand will enjoy higher demand than seen during the review period. Other pets such as birds, fish, rabbits and guinea pigs are relatively easy to care for and require less living space than dogs and cats, making them increasingly popular among urban consumers, especially the younger generation.
In terms of distribution channels for other pet food in New Zealand, supermarkets will remain dominant, although pet shops and superstores, veterinary clinics and e-commerce are all forecast to register healthy growth over the forecast period. Supermarkets will continue to benefit from their widespread offline presence and the convenience factor.
Although other pet food has seen consistent growth over the review period and is expected to sustain its niche status over the forecast period, the enduring preference for dogs and cats in New Zealand will continue to hamper investment in the category. Given persistent increases in the cost of production and ongoing economic uncertainty, pet food manufacturers must carefully balance their business strategies and invest in products offering substantial returns.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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