Trend analysis
Our trends analysis identifies shifts in habits, values and priorities that impact how consumers live, work, shop and play.
Explore our methodologies
Our methodology
Analysing trends helps explain what is happening and distinguishes the fundamental shifts in behaviour that impact consumer markets.
When determining a consumer trend, our experts draw on Euromonitor’s expansive, international coverage of industry market analysis and global consumer surveys.
These sources help us isolate the underlying themes driving change and shaping consumer attitudes, enabling us to define the key trends of today and tomorrow.
